We were up in Edinburgh recently and very much enjoyed your rant on second hand software. How did that go? Do you think you made your point?

Mark Rein: I think I won over the audience on that one. A lot of people came up to me afterwards. I want to see the price of games come down and I want to see the market grow. When J Allard and Robbie Bach talked about reaching a billion users, they didn't mean the machines they were going to sell, but the market touching a billion people.

I think that's only possible to achieve those goals if we become more mainstream. A very smart man, Dave Jones, told me the other day that ultimately, games need to be the same price as DVDs. If we could sell these kind of quantities, that would be do-able. I mean, I don't know if we can get down to DVD prices anytime soon, that's going to take exponential growth to the size of our marketplace, if we could get a percentage of the resale revenue. I don't mean a guy selling on Ebay, I mean the stores.

If you walk into EB in the US, they try and sell you a second hand version of a game before a new one. I think that's bad. It would be fine if they share that revenue with us. They can also be marketing partners with us as well. We can have an official refurbished games policy. That's the problem. Those resold games use server resources, tech support. The majority of guys calling up saying "I don't have my serial number", I'm sure a lot of those are resold. It costs us money. Those customers think they paid for it, and they're entitled to support. The reality is, we didn't get paid. They didn't pay us.