You were talking this morning about how frustratingly long it takes to push a patch out on 360 or PS3, yet you guys have been a little bit more resitant to PC of late – a platform where your hands are totally untied in that regard.

No. Not at all resistant. We’ve released an update to the Unreal Development Kit every single month, with huge amounts of changes and improvements which are obviously going into our engine and making them available to customers, we’ve tested them on PC.

If you look at all the UDK games they’re PC only at this point, and we will eventually see them on other devices. But I think that’s a myth that we’ve abandoned the PC, it’s just not true. I mean, Bulletstorm is coming out on three platforms; we’ve just been in this situation where our biggest franchise has been published by a console-holder, and was a very console designed-IP.

I wouldn’t want people to mistake that for our intentions or our interests, because we’re very much into the PC game business. In fact, when we stop this, I will show you a video from a whole bunch a PC-specific features in our engine [unfortunately his iPad's battery died at some point during the interview, so he couldn't make good on this - but he really did try], really high end stuff that we’re going to do.

Is it more, though, that it’s the engine and the UDK that you’re pushing to PC, but your own games will remain much more console focused?

[Forcefully] Don’t confuse Gears of War with everything we do. There’s a tendency to think that because we wanna do one thing really, really well and not a hundred things really poorly or just okay that we’re less committed. Bulletstorm is PC, PS3 and Xbox 360 and you’ll see when it comes out, it will be a full-blown, oh-my-god amazing PC game. I wouldn’t draw the comparisons there.