The groundbreaking story mode of LA RUSH has players take on the role of Trikz, a street racer from Los Angeles at the top of his game who arrives home from vacation to discover all of his rides have been stolen by his chief rival, Lidell Rey who is voiced by Bill Bellamy (Any Given Sunday, The Brothers). LA RUSH also includes actor/comedian Orlando Jones (Drumline, Evolution, The Replacements), in the role of Trikz's partner, Ty Malix. Lending their voice and likeness to the game's cast are Ryan, Mad Mike, Q, Big Dane, Ish and Alex from West Coast Customs Inc., and platinum-selling rapper Twista who appears as the world's fastest man brought to Los Angeles as a driver for Lidell Rey.

Players will be able to crank up the volume on a decibel-pumping soundtrack that contains over 75 songs from over 25 artists including Lil Kim and DJ Rap, two unreleased tracks by Twista, four original songs by Damian Valentine and more.

In LA RUSH, players will be able to jump into some of the hottest rides on the streets from old-school hot rods to turbo imports from top auto manufacturers. After the crew at West Coast Customs is done pimpin' it, it won't matter who pulls up to the light. The rides in LA RUSH include:

2005 Dodge Magnum RT	1988 Oldsmobile Cutlass Supreme
2005 Dodge SRT-4	1971 Cadillac Eldorado Convertible
2004 Dodge RAM Rumble Bee	1959 Chevrolet Impala
2004 Dodge Viper SRT-10	2000 Chevrolet Impala SS
1969 Dodge Charger R/T	2006 Pontiac Solstice
2006 Dodge Charger R/T	2004 Lotus Elise III
2004 Cadillac Escalade	2005 Lotus Exige
2004 HUMMER H2	2003 Mitsubishi Eclipse Spyder
2002 Chevrolet Corvette Z06	2002-2004 Mitsubishi Lancer EVO V
1970 Chevrolet Chevelle SS 454	2004 NissanZ
1969 Chevrolet Corvette Stingray	2004 Nissan Sentra SE-R SPEC V
1967 Chevrolet Camaro COPO 427	1995 Nissan 240SX XE,
1964 Chevrolet Impala SS	2002 Nissan Skyline GT-R
2005 Pontiac GTO	2005 Nissan Frontier Crew Cab
1966 Pontiac GTO	2005 Nissan Titan
2004 Chevrolet SSR	2004 Infiniti FX45
1973 Chevrolet Monte Carlo	2004 SALEEN S7
1987 Buick GNX	2004 Subaru Impreza WRX STi