Q: The game is based on the 'modding' scene - can you give us a brief background on this and explain why you feel this aspect of street racing was a good subject for a videogame?

A: Modding is probably the fastest growing scene in the automobile world. It's about personalisation and making a statement. We figured that if we could let players do the same thing in a driving game, it would be very compelling. We learned a lot about what players want when we were testing Lamborghini with Xbox Live. Team building, personalised cars, customisable events were all high on the list of wishes. We've taken that into the offline arena, while providing it in the online experience.