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 Gameguru Mania News - Mar,14 2001 -  
Hype: Does It Help or Hinder? - gamedev
(hx) 10:36 PM CET - Mar,14 2001 - Post a comment
You see it on every game related site that you visit. It is THE game, the game to change all games. And it’ll be out just in time for Christmas! It’s game advertising and it’s hype. However, does this benefit the developer or the consumer?It has become the nature of computer game developers and publishers to begin marketing the final product early on in the development process. Often times you will see a screenshot of a game that is over a year away from completion. However, I have recently seen a trend of upstart game development companies failing in the dot-com downswing, and many games already hyped have ceased production. Also, there are often times unforeseen delays during development that push the release date farther and farther back (e.g. Daikatana). Even some of the larger, more established developers have cut projects and killed games in various stages of the process, adding to the growing distrust that some gamers have for hype. There is nothing more disappointing than being excited about an upcoming game for months and months only to find out it was canceled. [more]
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