Guild Wars Factions takes place on the Asian-inspired continent of Cantha, where new and existing Guild Wars players join an epic quest to defeat an ancient evil and save a war-torn empire. Roleplaying and competitive player-versus-player gamers alike will be able to join together in guild alliances to take control of territory and determine the fate of Cantha. New scored challenge missions and strategic competitive missions allow players to test their roleplaying prowess and earn the right for their alliance to take control of cities, towns and outposts. Large-scale alliance battles pit teams from opposing factions against each other in a struggle to conquer new territory and redraw the battle lines across the continent of Cantha. New elite missions allow the most skilled players exclusive access to areas designed to be the ultimate cooperative challenge.