The Standard/Digital Edition:
-Guild Wars 2 serial code (to activate the game at launch)
-Guaranteed access to Guild Wars 2 beta events
-Three day "headstart" access to Guild Wars 2 at launch
-Exclusive "Hero's Band" in-game item

The Digital Deluxe Edition:
Includes the digital features of the Standard Edition (as above) plus five in-game items, including a Mistfire Wolf that will fight alongside players and a miniature Rytlock who will accompany them on their travels through Tyria.

The Collector's Edition:
For the complete Guild Wars 2 experience, the Collector's Edition includes all of the contents found within the Standard Edition and Digital Deluxe editions, plus:
-A 25 centimetre hand-painted Rytlock Brimstone statue wielding a flaming sword
-112 page Making of Guild Wars 2 hardback book
-Best of Guild Wars 2 Soundtrack CD
-A custom art frame complete with portfolio and five Guild Wars 2 art prints
-Collectible Metal Box