The store launch reflects the rapid innovation of Facebook commerce, from early days of rigid store templates and widgets, to now full blown cutting edge shopping experiences. GameStop's Facebook store utilizes more rich media, like product videos, reviews and ratings, store finders, product carousels, likes and shares, than any store ever launched in Facebook. The GameStop store shows the beginning trend of truly customizable experiences and best of breed technologies embedded directly in Facebook. The showcase store is set to usher in a new era of Facebook store development by top retailers which utilize the most cutting edge technologies available, enabling social shopping experiences to support the rapid growth of Facebook commerce.