The games put the player in the shoes of a Fear Factor contestant to complete grueling challenges in order to advance to the next round, and will feature both a Show mode and a Tournament mode. Fear Factor: Unleashed will include many of the challenges fans of the show expect, such as verbal psyche-out attempts, gross-out challenges and death-defying stunts. The video games will also feature even more insane stunts, ones that could never be pulled off in real life. These dangerous stunts will have gamers' pulses racing and add an edge to Fear Factor that can only be done in video games.

Fear Factor is highly successful, and is frequently among the top-20 shows in the Nielson ratings, bringing in as many as 18 million viewers across all major demographics. This marks the first interactive entertainment licensing agreement by NBC for a major property.