Regarding the hot topic of episodic, he said, "I've heard a lot of insane talk about episodic content. Very little of it makes any actual sense. It's a broken business."

He explained, "Customers are supposed to buy half a game for $20, then wait six months for an episode? When I put a game down, I want to try a new one. Episodic games that offer faster turnaround will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons."

He said that episodic games could never compete will full-priced products. "They're competing against massive marketing budgets. Distribution without marketing is worthless. You can't buy retail marketing with a wholesale price of $15." He added, "Full-price games have a cohesive start, middle and end."

Rein acknowledged that the game industry already has an episodic model through game sequels, such as Madden, Zelda and Final Fantasy. He said these work because they are full-price and backed by marketing.