Shack: What are your thoughts on AGEIA's PPU hardware? Any thoughts about how that's going to take off?

Mark Rein: One thing AGEIA's done that's really smart is that--well, if you've seen our PS3 demo, and this is really version .1, really not a finished performance at all, but we've got some really great cool physics things going on PS3. They've done a really good job of optimizing their library to work well with the SPUs in the Cell processor, which means we're going to be able to get a lot of physics performance out of PlayStation 3. Also on Xbox 360 to some extent, but definitely on PS3 we're going to be able to get a lot of physics capabilities out of that. Which means that, to bring [games using those methods] to a PC, you're probably going to need the hardware. Or you could maybe scale it up even further on the PC, I believe, with their hardware. I think that bodes really well for them if developers go nuts and do really cool physics on PlayStation 3, then if people want to play it to that level on PC, they'll buy the card. So it's a matter of them coming out with great applications, great games that use it. I know Ghost Recon Advanced Warfighter will be using the hardware, and Unreal Tournament 2007 will be using the hardware. Not today, but eventually. So I think that's pretty exciting for them, and I think it's going to be pretty cool.