Easy Achievements Can Increase Sales

Updated:01:22 AM CEST Aug,30

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Gameguru Mania News - Oct,08 2009 -

Easy Achievements Can Increase Sales - briefly
(hx) 05:50 PM CEST - Oct,08 2009 - Post a comment / read (3)
In this interview Gearbox's Randy Pitchford suggests that developers can increase their sales by up to 40,000 units by making Achievement whoring easier. "The Achievement hunter, who's going to make purchase decisions around the Achievements per minute to ratio - he's probably buying ten to twenty titles a year, or at least playing that many," Pitchford told us. "He's playing a lot. So he's a very frequent customer, and you want to be in that pile. That's just business."

"The time it takes is minimal," we were told, "because you're designing Achievements anyway, and you can probably affect your sales by something like 10 and 40 thousand units. If you're talking about a triple-A game selling between 1 and 2.5 million units. You're talking tens of thousands of units of impact there."

"Unfortunately most people in the industry don't think through it that much. You have designers designing achievements, and they're the worst."
Well, multiplayer achievements are sick.

last 10 comments:

JamieKirby	(06:44 PM CEST - Oct,08 2009 )
I tend to not bother with achievements at all, they tend to be pointless, since so far from my experience, the only game that gives you anything for getting the achievement is Mass Effect, the other games don't give you anything for use in the game, its just a 'hey, i did this' type of thing.

Genoism	(09:34 PM CEST - Oct,08 2009 )
achievments are about as important to me as the crap i leave in the toilet.

Badmagic	(10:07 PM CEST - Oct,08 2009 )
Wait...you leave it...you dont flush....oooooo :shock:

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