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 Gameguru Mania News - Feb,12 2014 -  
EA Defends Terrible Battlefield 4 Launch - interview
(hx) 02:03 PM CET - Feb,12 2014 - Post a comment / read (9)
EA chief creative officer Rich Hilleman was laying it on thick when asked about the launch of Battlefield 4:
RPS: SimCity and BF4 both had terrible launches. SimCity didn't work for more than a month, and BF4 still has issues. Surely you're overhauling how you approach launches internally from now on?

Hilleman: I'm not sure I accept your premise. Battlefield 4 has been an exceedingly successful product on both consoles and PC. From a sales perspective, from a gameplay perspective.

RPS: Sure, BF4 is fundamentally a good game, but you can't just write off months of glitches and server issues. Some people straight up could not play for the first couple weeks.

Hilleman: I think there was a lot of noise about the game, but some of that is a function of your surface area. The more customers you have, the more noise becomes available. We did things wrong. We know that. We're gonna fix those things. We're gonna try to be smart about what customers want in the future.

But I'm not willing to accept - and I don-t think most of my customers are illing to say - "it's a bad product, I wish I didn't buy it." That's not the conversation we're having now. I think what we're hearing is, "You made a game we really liked. We would've liked it a little better if it didn't have these problems." Many of those problems we can fix, and we have and will.

RPS: Have you looked into ways to improve your process? Better internal testing? Better beta testing? Early Access is all the rage these days, and that generally starts in alpha. I feel like BF4 should’ve had that tag on it when it launched.

Hilleman: I don't have the numbers off the top of my head, but my impression is that BF4 had more than 10,000 beta testers before it shipped. Now, some of the problems we had were related to systems that were not released. Beta testing on an unreleased system is difficult.

What I would say is, there were dynamics that were different this time. There were organizational differences. Some of those have been fixed already. Many of those conditions will not be the same next time. Some of those fixes aren’t going to solve the problem next time, though.

The obvious and glaring issues – the ones we heard most about from our customers, the ones that matter most to them – we’ve really gotten on top of those and they’re fixed. What is most important is to know how to not have the problem next time, and that’s kinda what I’m proudest about.
last 10 comments:
Csimbi(03:17 PM CET - Feb,12 2014 )
Apparently, they did do not even acknowledge what a piece of crap it still is...
I guess they can't because the shareholders would go nuts...

Tom(06:40 PM CET - Feb,12 2014 )
What a bunch of BS.

gramulho(08:04 PM CET - Feb,12 2014 )
People have no idea how it is to develop games at this scale for 3 major systems (including two that were not available to the vast majority of players and beta testers and coders, etc...)... I really believe what he said is right... Even though some parts are broken, they are so few and apart compared to what BF4 (must) runs everyday...

Money does not solve everything... only time, and knowledge and experience... And I believe the Battlefield franchise (even with all its mistakes and mishaps) has destroyed everyone of its competitors...

ir0nw0lf(11:39 PM CET - Feb,12 2014 )
Wow, this guy should have given everyone a cigarette after that massive reach around. This was some golden stuff. Not shocked one bit with this major league fail.

th4t1guy(12:57 AM CET - Feb,13 2014 )
The PC version of Battlefield has progressively become more buggy and shitty with each subsequent release.

Compare 1942 to bf2 to 2142, to BC2, etc.

Even the menus would get worse until they became so unbearable, they had to use a website to control settings.

tride(04:14 PM CET - Feb,13 2014 )
Obviously people here have not played any other BF game....lol.
Yes, BF4 had some bad issues and still has bugs and stuff to be fixed but they can't compare to the SHIT of a game that BF2 was when released!!! Even to this day BF2 has a shitty and not aways working interface...

BFBC2 had a terrible start with the BETA and even worse a couple of months after release....... but hey, i play it even today because they fixed it!


BF4 is what BF3 should've been IMO. The gameplay is awesome, cool features that add more to the MP gameplay. It need a lot of balance in my opinion but hey.... they are working on it. Since the launch the game is a joy to play now!

And.... well, haters and wankers ... they are around since the known history. So... no problemo 8-)

Tom(04:46 PM CET - Feb,14 2014 )
Only good BF game was BF1942.

Thudo(06:01 PM CET - Feb,14 2014 )
^^ A-frick'n-men to that, brotha!

Bert(08:23 AM CET - Feb,15 2014 )
There is a lot of negativity in battlelog forums, a good percentage is
infantile whining, but some well deserved criticism IMO. I don't think
BF4 is any buggier than BF3, BC2, or B2. The core issue is BF4 has all the
same problems of previous games that should have been sorted out long
before now. The community has given DICE/EA a proverbial kick in the
ass. That point seems to be missed.

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