What would you say is the biggest threat to PC gaming? Karl Magnus-Troedsson: In light of recent events, not just gaming but everything, hacking is one of our biggest problems. I think every company out there is arming themselves to the teeth when it comes to security. It's natural for a company to gain its credibility and take care of a person's credit card. The problem is that if [hacking] keeps increasing, then this will perhaps take focus away from making the best games and services possible. That's definitely a threat, one way or another. I understand where people come from with this whole anarchy; everything should be free kind of situation. I think a lot of us who work in the game industry were hackers from the beginning. Some people hacked code and they managed to get into the games industry. There's definitely some kind of connectivity between the subcultures or whatever you want to call it, but the problem here is that we want to focus on making the best games we can. Let me give you an example. We're working on Battlefield. We're spending a lot of our time just fixing problems that have to do with hacking our game, people creating cheats, or people ruining the game for others because they have aim bots…all the kind of crazy stuff people can come up with when they reverse engineer a game. I can see the pride people take in this because they will learn a lot from it, but they're ruining the experience for a lot of people. That makes me a bit sad. We want to create entertainment that people enjoy, but instead, we have to spend time focusing on the bad parts of it, which we will do, of course. It's part of our responsibility, but if that would magically go away, it'd be a good thing for the whole industry. The second thing: I still believe piracy is a big problem for us even though the public discussion has disappeared a bit. So far, Battlefield has been unaffected by it because we have a multiplayer online game where you need to be logged in, so we haven't had any huge problems with it. We've had other titles that have been hit hard by it, so piracy is still a problem. I'm not advocating draconian DRM solutions. I don't believe that's the best way to do it. I'd rather have people buy our games, direct to consumer through different e-tailer solutions. And then by doing that, they should get something more in the game. I don't know…it could be early access or a boost pack for free or something like that. But piracy is definitely still a problem.