While the heated (and pointless) console vs. PC argument rages on in Internet forums, even big PC advocates at Epic are picking the couch over the desktop. "I'm a real fan of the PC, but yes, consoles are definitely stealing a lot of hardcore gamers from the PC," Rein told Guardian Unlimited's Keith Stuart. "When [Activision’s] Call of Duty 4 came out, I heard some of our guys sitting around talking about the great game they'd had last night and I'm like, 'Hey guys, what server are you playing on? I'd love to come and join you,' and they said, 'Just send us a friends request.' It was at that point I realized they were all playing it on console. Plus, the sales of the console versions are something like ten times the sales of the PC versions."

Rein also expressed high hopes for user-generated content, both on the whole and specifically for Epic’s own recent shooter, Unreal Tournament 3. The PS3 version of the game (along with PC) supports user-generated mods. "At some point, I'd like to work with the creators of some of the professional quality mods to help take them to the next level and work with us to build a marketplace where they can make some money off their content," he said. And will Epic ever explore genres outside of the shooter genre? "I don't see that happening in the short-term," Rein said.