This brings up the casual player concept. What is a casual player? Well, many that I know or have played with are people who care deeply about the game, work hard on their characters yet don't have the time to put into getting them the best equipment, running the long raids, or spend hours of PvP to gain the highest ranks. Still they soldier on through the game in hopes of getting some of their goals accomplished. Having fun when they can, or logging in for a few minutes to fight the good fight. These players may be forced into PUGs (pick-up groups) for either raids or PvP. Their guilds may be small yet willing to work on getting things done. The biggest problem these and many other players face is what to do when they reach the end game. A lot of casual players argue that there is little to do in the end game of World of Warcarft unless you have time and people to invest in developing your character. These arguments are met by vague answers as to what players can do with their time. Clearly Hardcore players do not want these casual players to have simple access to all the gear and secrets they have learned through hours of playing. Who can blame them? It takes plenty of work to get the best equipment or abilities. Still, the content in World of Warcraft does not necessarily favor the end game casual player.