The series of collectable boxes for Command & Conquer Generals will feature three images, representing each faction in the game: the United States, China, and an underground political terror organization, the Global Liberation Army. Each box front is a complete image, but when placed side-by-side, the three images form a continuous modern warfare scene. EA will distribute all three boxes in the initial printing of Command & Conquer Generals. Once those have been purchased at retail, EA will only manufacture the U.S. version of the box. Players who wish to purchase either the GLA or Chinese versions need to do so as soon as the game is released February 11 to ensure they receive a copy.

In addition, players who pre-order C&C Generals from participating retailers (www.EA.com, Electronics Boutique, www.EBWorld.com, GameStop, www.GameStop.com, CompUSA and MediaPlay) will receive an Officers Club pack that contains exclusive in-game elements and information. Included in the pack is an interactive CD-ROM and unique medal icons that will appear by the player's name during multiplay matches.
Players who wish to play C&C Generals weeks before it hits stores can visit www.FilePlanet.com. Beginning January 20, the first twenty thousand FilePlanet subscribers who sign up at the site will be given the opportunity to play in a limited version of the public multiplay test at no charge.