In the past, Battle.net was presented as a multiplayer option off to the side, off of the main menu of Blizzard Entertainment titles. That is all changing. With the new Battle.net experience, the service and the game are now interwoven into one experience. Whether you are in single-player or multiplayer StarCraft II, you are always connected, and enjoy a bevy of new and enhanced functionality. Battle.net and StarCraft II are designed to be seamlessly connected. That means even if you're playing solo you will still view the latest news, receive game and content updates, and be able to see your friends' status and chat with them. But this new interconnectivity between the game and the service goes even deeper than that. Now, each player will create a StarCraft II Battle.net character. This character serves as your single persistent identity across the service. Everything you do in the game -- win/loss record, achievements, unlockable rewards, friends list, and more -- will be saved to your character profile for you and your friends to see. Even your save game progress in the campaign can be synched to Battle.net. Say you upgrade your computer and re-install the game; once you connect to Battle.net, you can continue the campaign right where you left off. This is especially useful if you play on more than one computer, because all your data will be carried over for you via Battle.net.