Sharp has been working with Nintendo on an autostereoscopic 3D solution that uses parallax barrier technology. Bower says it costs less than $20 to put Master Image technology in a mobile phone.

"Autostereoscopic 3D is what everybody wants," says Reuben Langdon, president of Just Cause Productions, which has developed stereo 3D video games like Resident Evil 5 and Lost Planet 2 for the PC with Capcom. "Everybody keeps telling me-because they know I'm in the 3D business-'Oh, you're in 3D. That's great, but you have to wear those silly glasses.' That's the first thing everybody says. I always tell them, 'You won't have to for long. Just bear with it for a couple of years and we'll be glasses-free soon.'"

Langdon says having the Nintendo 3DS come out with auto-stereoscopic technology so quickly is proof that it's the future of 3D.