According to Brand Week, advertisers have abandoned PlayStation Home and are looking increasingly at Microsoft’s Xbox Live service instead.

The report says that Sony used last year’s Engage Expo to showcase PlayStation Home to advertisers. A year later though and Sony sat the conference out. “The product has disappointed both users and advertisers,” says Brand Week. “In fact, Red Bull remains one of the few non-endemic advertisers to carve out space in the world.”

The publication adds that for some digital buyers, Home exemplifies Sony’s slow-footed nature when it comes to embracing advertising. And compared to Microsoft’s Xbox Live, PlayStation Network is seen as lagging.