A system and method is provided that drives microtransactions in multiplayer video games. The system may include a microtransaction arrange matches to influence game-related purchases. For instance, the system may match a more expert/marquee player with a junior player to encourage the junior player to make game-related purchases of items possessed/used by the marquee player. A junior player may wish to emulate the marquee player by obtaining weapons or other items used by the marquee player.
Activision - independent developer and distributor of entertainment software, games rights licensing for Quake 2 and Hexen II - 3d action games, authoring and licensing of products such as Zork the Nemesis, Pitfall: The Mayan Adventure, MechWarrior... (3286 hits)