Activision 'Likely' To Sell Game Cutscene Movies - briefly
(hx) 10:38 AM CEST - Sep,17 2010
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Activision Blizzard CEO Bobby Kotick said it's likely his
company will begin selling in-engine cutscenes as full movies in the
near future:
Speaking today at the Bank of America Merrill Lynch Media,
Communications & Entertainment Conference in California, Kotick
said StarCraft II's in-game cinematics are so good that the publisher
could edit them into one film and distribute it to fans digitally, a
move, he said, is likely to happen sometime in the next five years.
"If we were to take that hour, or hour an a half, and take it out of
the game and we were to go to our audiences, who we have their credit
card information a direct relationship, and say to them 'Would you like
to have the StarCraft movie?'
Kotick continued to say he believes his business model is superior to
that of current film studios, saying a StarCraft movie distributed by
the publisher would crush any opening weekend box office record ever.
"My guess is unlike film studios that are really stuck with a model
that goes through theatrical distribution and takes a signification
amount of the profit away, if we were to go to an audience and say 'We
have this great hour and a half of linear video that we'd like to make
available to you at a $20 or $30 price point,' you'd have the biggest
opening weekend of any film ever," he said.
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Updated:10:44 AM CEST Sep,20
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