Gameguru Mania Updated:07:57 PM CEST Sep,02
AR Wallet


CONTACT
Please e-mail us if you have news.

(c) 1998-2026 Gameguru Mania
Privacy Policy statement
SEARCH:
 Gameguru Mania News - Jul,17 2026 -  
EA Bets Big on Seamless In-Game Ads as Future Revenue Driver - briefly
(hx) 08:07 PM CEST - Jul,17 2026 - Post a comment / read (3)
Electronic Arts is doubling down on in-game advertising, with plans to make branded content a much larger part of its upcoming games.

Speaking to investors, EA Entertainment President Laura Miele described in-game ads as a “huge opportunity,” highlighting titles like Skate as prime examples.

Rather than relying on intrusive pop-ups, EA wants to weave brands naturally into gameplay through elements like stadium billboards, clothing, events, and other environmental placements.

The company recently launched EA Advertising, a dedicated new division focused on integrating partner brands into its titles in authentic and non-disruptive ways.

With over 120 million monthly players across its portfolio, EA sees this as a major growth area that respects the player experience while boosting revenue.

The move signals a broader industry shift toward monetization that feels more organic, though it will likely spark debate among gamers who prefer ad-free worlds.
last 10 comments:
Csimbi(10:09 PM CEST - Jul,17 2026 )
The time has come for EA to end, so it's a good bet.

gx-x(01:53 PM CEST - Jul,18 2026 )
"With over 120 million monthly players across its portfolio"
yea, let's wait for those ads to start rolling out before mentioning their portfolio and number of "users".

All comments
 Add your comment (free registration required)


Related news:
Fast Hands and Quick Bets: The Gamer's Guide to Casino Play - gameguru review (May 30 2025)
Mastering Football Betting: How to Make Strategic Bets Using Advanced Information Gathering Tactics - gameguru review (Jun 30 2024)
Unique bets you can place on sports in 2022 - gameguru review (Jun 21 2022)
Betting on Sports Markets & How to Choose Your Most Profitable Bets - gameguru review (Aug 21 2021)
Casino Sure Bets: How to Make Money Playing Online Casinos - gameguru review (Sep 21 2018)

related cheats/trainer:

no results found


 Links
Search results for -Bets- :

no records found

 External links
(18+)Tentacles Party With Nuns ASMR- After the story(Betsy) PC game found on STEAM...
Bad Day Betsy PC game found on STEAM...
Bets on Pets PC game found on STEAM...
Blades or Bets PC game found on STEAM...
Broadside Bets PC game found on STEAM...
Farmer's Life - Booze Bites Bets DLC PC game found on STEAM...
Tentacles Party With Nuns-Chibi 3D high poly(Betsy) PC game found on STEAM...
Train Simulator: Hidaka Main Line: Tomakomai - Hidaka-Mombetsu Route Add-On PC game found on STEAM...
Wall Street Bets PC game found on STEAM...