Microsoft may have secretly paid YouTube video creators to promote the Xbox One, but it's not the only game company with a hand in the cookie jar. Video game publisher Electronic Arts has an entire program which pays YouTube fans to promote games like Battlefield 4 and Need for Speed: Rivals.

It's called Ronku, and If a report at NeoGAF is accurate, the company pays gamers quite a bit: $10 for every 1,000 views, or roughly $200,000 for an entire 20,000,000-view Battlefield 4 promotional campaign. In order to qualify for some of that money, YouTube video creators apparently have to follow specific instructions about how to promote the game.