When I checked with DC, I was informed that this was the price they had set, due to pressure from those retailers. So I did some more checking and found this to be - yet another lie coming from this publisher. Naturally, I have objected because when we signed this game, the price of BCM Gold (released in March this year) was set at $29.99 and BCG (now UC) at $39.99. As you all know, I recently prevented them from shipping the game in Beta and because they insisted on shipping the game - any version - my attorneys talked me into giving them a version to ship. Had I not done that, they would naturally have shipped the RC1 build, which was the topic of the controversy in this thread.