Sony has 'no plans' for a PS3 price drop - console
(hx) 05:51 PM CET - Feb,02 2009
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Talking exclusively to Eurogamer,
SCEE boss David Reeves has insisted that Sony are not ready to drop the price
of the dwindling PS3. Despite the deepening recession, Sony is insistent that
the Playstation 3 will remain the most expensive system on the market and that
this is all part of the consoles ten year life cycle:
Eurogamer: Is the PS3 going to remain the most expensive console on the
market?
David Reeves: I think it will, yes. I'm not saying there are going to be
any price cuts at all in the short term or the medium term. I'm not saying we
don't need to do it - we are expensive. It is possible that as the cost [of
manufacturing] comes down, we will be able to do it. But we're protecting
ourselves with a very hard shell to get through the next one or two years of an
economic situation. If you're experienced, you know you have to go into that
mode - it's like being an armadillo. You have to be hard, and then you will come
out when the sun comes out. If, as an industry, we can get through the next six
to seven months, we're going to find a massive uplift in September and October.
I'm very optimistic about it.
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Updated:12:47 AM CEST Jun,04
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