We must avoid simultaneous PC/Xbox 360 releases

Updated:09:16 AM CEST Sep,02

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Gameguru Mania News - Jul,02 2008 -

We must avoid simultaneous PC/Xbox 360 releases - briefly
(hx) 01:16 PM CEST - Jul,02 2008 - Post a comment / read (4)
In an interview with GamesIndustry.biz, Microsoft Game Studios Europe Business Development Manager Peter Zetterberg has made some interesting comments about how PC and Xbox 360 games fit into Microsoft's business plan: Q: Which format is your priority in Europe? You have these big Xbox 360 titles such as Mass Effect, but they don't see release on the PC until six months after the console release. Why don't you go for a simulataneous treatment on these titles?

Peter Zetterberg: On a global scale the Windows Vista business is as important as our Xbox 360 business. But in Germany for example, we want more gamers to buy our Xbox 360. If we launch a game that is on 360 and PC simultaneously, we basically shoot ourselves in the foot by allowing the German market to choose to play the PC version – because they are more likely to buy that than spend their money on the Xbox 360. On a global scale the PC is very relevant to us. And I would say that 90 per cent of the games that are pitched to us are on console. We're strongly perceived as a console publisher because we're the first-party publisher even though the Windows operating system is equally important to us. If we launched a Halo game on PC and 360 in Germany simultaneously, 80 per cent of sales would be on the PC. So we need to pick and choose our formats.

Q: So you're admitting that the Xbox 360 is the priority, because you don't want to lose console sales.

Peter Zetterberg: No, they're equally important. The PC has a much wider use, it's so established, it's so dominating already so in some territories we need to make the games for the 360 to increase the sales there.

Matthew White: It also depends on the game concept. A lot of games work on both platforms, but when you're working on a game from a creative point of view it helps to envisage people playing the game on one platform. When you're working on a game for multiple platforms that vision isn't quite the same. When you're working on a game you can imagine people playing solo or co-op in their living rooms, but it's a different picture when you imagine them playing on a PC. When I'm working on a game that's what I'm thinking about – the end result. How is a gamer going to be feeling playing through this experience? When we think about the games we want to make we have to bear in mind that end result because it's played in an end environment that we don't control.

Peter Zetterberg: And developers want to make games that they want to make, not necessarily games that they think will sell. It's a great, charming way of doing things and great games come out of that mindset. But then you can get developers picking what they think is the coolest platform to develop on. So maybe in their eyes the PC is not as exciting as getting a dev kit for the Xbox 360 and getting a licence from Microsoft. And that's why we see more titles pitched at more platforms rather than PC only.

last 10 comments:

Koogle

(01:49 PM CEST - Jul,02 2008 )

bloody idiots like those that help bring about shitty xblock games.

i think blizzard interview http://www.gamesindustry.biz/articles/blizzard-s-paul-sams

is only one to really agree with... and he's bloody right when he says microsoft need to pull the finger and start doing something on the windows platform to improve gaming on the pc.. so bloody much they could do like http://www.playxpert.com/web/guest/product or improving alt-tab performace, better directx features...instead they are leaving it for other developers to do while they piss around trying to cash in on the block.

so pc gaming is getting killed off its because of Microsoft are killing gaming on the pc in favour of cashing in more of shity noobifed console games and sales.

psolord	(05:07 PM CEST - Jul,02 2008 )
Not only that, but they are making bad ports too! Thankfully mass effect was an exception.

Renton

(08:22 PM CEST - Jul,02 2008 )

TOTALLY AGREE WITH YOU GUYS!

Freaking MS assholes, there're some places where the consoles never going to have an strong penetration. For example, remember what the developers of S.T.A.L.K.E.R. says about why they're working on a PC exclusive title?

Russia is 98 percent PC still; Germany has a big piece of the market. There is a lot of piracy, but people are still buying games: with our game, they really were. I've seen people on the internet, and someone is saying, "I've just downloaded S.T.A.L.K.E.R.!" Someone else will say, "Hey, these are local guys - support them and buy it." Then the first person will say, "I just wanted to take a look - I will buy it! I will buy it!"

This was an example of a company who thinks for themselves and for the market.

Q: So you're admitting that the Xbox 360 is the priority, because you don't want to lose console sales.

Peter Zetterberg: No, they're equally important.

Did they even listen to themselves? If this guy was Pinochio the tip of his nose can be found on the moon...
The guys of MS want to force a market with they crapy XBOXofsh*t
I'm sick of this corporate bullsh*t, the onlyones who end up damaged here are the consumers, us.

darknothing

(11:12 PM CEST - Jul,02 2008 )

preformance is a huge issue with vista and will be for the next,.,,, 5 years?
but this is typical microsoft trying to get us to pay for there product first..
everything on my xbox is paid for... and large, internet gaming, media center,, because the free one freezes xbox and vista.. lol. cmon how dumb do they think i am. every little add on that is free for the pc ( map paks) cost over 15$ on 360... scam scam scam.

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