With a script penned by former Maxim Magazine editor-in-chief Keith Blanchard, DinoHunters involves the wanton and bloody destruction of dinosaurs for a fictional sports broadcast style-hunting show. This wild action comedy stars three dysfunctional celebrities, a sexy TV producer, a one-of-a-kind time-travel premise and numerous mean-spirited, hungry, yet soon-to-be extinct giant reptiles. Hilarious scripted sequences bring a televised sit com-style flavor to the game, which is developed on Source - the same engine Valve created to power Half-Life 2.

The first in a series of new retail-quality "advergaming" titles from Kuma, DinoHunters is offered to consumers for free, using advertising to pay the cost of development and distribution. The first episode of DinoHunters is sponsored by Schick, for which Kuma developed an advergame campaign for the Schick Quattro razor.