So what can we tell from this 60-second spot, especially one that even EA Sports admits isn't necessarily completely indicative of the final next-generation Madden? Firstly, and most obviously, if the level of graphical detail found in this artists' rendering of the game is found in the actual game itself, Madden will truly be a sight to behold. Perhaps the game won't be the kind of graphical leap that came between the original PlayStation and the PlayStation 2 consoles, but there will be dramatic and noticeable differences in quality. Secondly, though EA was decidedly noncommittal about practically every detail of gameplay, it's clear the publisher is looking to shake things up with how its game is presented, especially in terms of menus. The play-calling screens, for example, were essentially fancy mock-ups, yet they pointed to a more dynamic menu system, one that is built into the "virtual broadcast" of the game. Instead of completely covering the screen with playbook options, it looks like the next-generation Madden team is looking to create a slicker menu interface, one that puts a premium on the game's graphical prowess. Will these menus be as functional as the ones we're used to on the PS2 and Xbox? Again, we'll just have to wait and see.