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Which country’s consumers do game’s companies aim to attract?
() 11:58 PM CET - Jan,11 2022

When it comes to selling online games, it’s very common for the producing companies to do their market research before plunging into a new jurisdiction. In fact, it’s an integral part of the process – and there are many factors considered, including the level of use of gaming devices in the country, the legal and regulatory framework, and much more.



That said, some patterns are emerging regarding which markets gaming companies are increasingly starting to focus upon. This blog post will investigate some of the major markets being aimed at by companies in this sector and look at why they are so appealing.

China

When it comes to the statistics, China is clearly a big market for gaming developers to look at for future growth. The figures show that China has around 665 million game players, which forms about half of its population! China has always focused on being at the forefront of technology, and its enormous population means there is a big market for purchasing consumer durables like gaming devices – and everything that comes with gaming.

US

It’s also worth exploring the role of the US in shaping the gaming market – not least because it’s where some of the world’s most popular casino games are used and developed, according to Right Casino.

The US has always been a hub for gaming, with statistics showing that there is a $95.4bn US dollar market for video games there. It’s also the case that some of the world’s most popular games have been developed in the United States, with studios like Rockstar Games based in the country. And Silicon Valley’s reputation as one of the world’s tech hubs has meant that many of the devices that gamers use to play have come from the US.

Finally, it’s essential to look at changes in the legal and regulatory landscape in the US in the last few years. Sports betting in the US was, remarkably, illegal until just a few short years ago – and the striking down of the Professional and Amateur Sports Protection Act by the Supreme Court changed all that. Now, states can choose whether to offer sports betting or not – and this has had a positive knock-on effect on demand in the sister sector of casino gaming. From this perspective, game developers want to make sure that they have a presence in the US so that they can get a slice of this action.

Ultimately, it’s clear that the reasons why one gaming company might go for a particular market are not necessarily the same as why another might do so. The causes are diverse, and it’s up to each firm to decide where they want to go. But with trends around countries such as China emerging, it’s clear that many of the world’s top gaming firms are looking in similar directions when it comes to finding their next location for marketing their products.


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