It is becoming harder and harder to bring in new clients with old methods. Some attribute it to the generation of millennials. Some, to people getting accustomed to new technologies by developing banner blindness. Online casinos
are feeling the effects as well.
One of the things companies do to fight that is gamification. Even business process itself is being gamified
, so seeing this trend pop up in other industries is a no-brainer.
Read on to learn how the gambling industry is being gamified today.
You think that games are gamified enough by themselves? While this sounds intuitive, many people would disagree with you.
The thing is slots are a rather simple game. All you have to do is press a button. Again and again. With all the thrill of winning, some people grow tired of this kind of gameplay.
Here is where gamified slots come in. Gamified slots extend the commonly known slot gameplay to make it more interesting.
This is best shown in bonus games. In ordinary slots, all you do is wait until something happens in a bonus game. In gamified slots, you have to do something.
This can be anything from choosing where to turn when you are chased by the police in Cops’n’Robbers or shooting at targets in Robin Hood. These kinds of games bring some variety in the gameplay for those who are tired of conventions.
One of the best slots in terms of bonus games is Red Tiger Gaming’s Wild Circus. It has a whole bunch of them. The type of mini-game you are going to play is decided by launching a penguin from a cannon. One of the games requires you to balance a bear riding a unicycle on a tightrope.
Another thing that casino game developers use to make their games appeal to more people is creating a storyline for your slot.
Conventional online slots are blatantly simple. You just press the button and see whether you win or lose. There may be some variation in the symbols and graphics, but the essence stays the same.
With this type of gameplay, people do not care about the game. It might have easily been any other slot. They are only interested in winning some money.
Slots with storylines try to change that. What they do is an attempt to appeal to people who like stories but don’t want hard gameplay.
One of such slots is NextGen Gaming’s Renegades. It follows a story of five women who are competing for the throne of a kingdom. They all have their own stories and different bonus features that help you win.
Interactive slots appeal to those gamers, who want both the story and the gameplay to be advanced. iSlots basically transform slots into full-scale games.
With them, it’s not just about the slot anymore. Rather, it is a game with a slot in it. You play it for fun but can win money as well.
There isn’t a better example for this but Rabcat’s Castle Builder. In this RPG game, you have to explore 15 kingdoms as an expert mason and build over 70 castles.
The choice of your avatar in the game grants you different bonuses. As you build more and more castles by playing the slot, you progress. With progress in your skills, you get more bonuses that allow you to win more money.
This kind of game is not for everybody, but there were enough people who liked it for Rabcat to make a sequel.
Gamification doesn’t stop at the level of slots themselves, though. Many casinos nowadays are becoming gamified themselves.
Indeed, even the software developers are jumping on the bandwagon. Lots of them offer unique ways to gamify your casino. Quickspin, for instance, offers a whole system of tournaments and in-game events that would motivate people to stay on the platform
People who enjoy competition lean towards casinos with ongoing tournaments. They add the thrill of being on the first place of a leaderboard to the thrill of winning.
Those who think they are lucky, benefit from lottery-like events at their casinos. As a rule, you get lottery tickets for betting, and then you have a chance of winning a huge sum or splitting it with the other winners.