Over the last few decades the online casino industry has taken full advantage of the many technological advancements both in software and hardware to such an extent that we can now play any number of games from anywhere in the world and at any time on sites like fruityking.co.uk
that provide video slots and live games whilst you are on the go.
These technological advancements have meant that more players actually prefer using their mobile devices rather than waiting to get home to play on their favourite games, which makes a great deal of sense as we all lead busy lives. Convenience is the name of the game and online casino sites provide everything you need with the touch of a fingertip.
In fact, the casino industry has always supported new technology and innovative ideas and has been in the forefront when it comes to the adoption of Artificial Intelligence or AI.
Artificial Intelligence - Will it Offer a Better Gaming Experience?
The use of AI has already been incorporated into various functions within the industry, even so experts say that the surface has only been scratched with the expectations being that machine learning could revolutionise how the industry works in the future.
As for player experience it is expected that they will benefit with the adoption of AI - the operators are hopeful that their numbers will also carry on growing as they have been since more people are choosing to remain playing online.
What Operations are Already Carried Out by AI?
It might surprise some people that quite a number of the normal operations of a casino that we take for granted are already using Artificial Intelligence
For example, those chat-bots, the computer programs that carry out virtual conversations with customers in many cases are used in preference to employing a human as they are far cheaper. AI uses a technique which is called ‘Natural Learning Processing (NLP) to learn and then take information from human spoken and written words using algorithms.
Machines learn quickly, a lot faster than humans do and bots are continually being developed to provide a more personal, better tailored customer experience.
Tailor Made Bonus and Loyalty Schemes
Artificial Intelligence is able to collect vast amounts of data on each customer and this offers the online casino the ability to create bonuses and loyalty programmes to suit each individual which is a great marketing strategy as customers are far more likely to take up the offers.
AI is also helping to protect online casinos and their customers against the damage created by internet fraud. It is also used to detect cheating as it uses the data collected about each player to analyse the gambling activities of players over time enabling it to identify and then flag those players that are adjusting the odds unfairly in their favour.
Analysing Future Trends
Just like any other industry online casinos have to constantly stay ahead of their game, otherwise they might get left behind and that can be fatal in such a fast moving market. Artificial Intelligence plays a part here too by analysing trends in order to predict how the market will develop over the short, medium and long term. This means that the online casino operators can set into place the appropriate strategies to meet their customers changing demands.
In the end, it will all come down to cost. If Artificial Intelligence can do the work of humans in a more precise, faster and less expensive way then the online casino industry will adapt it into their businesses in order to offer the best possible services to their customers.