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Xbox Game Pass Loses Millions of Subscribers After Price Hike - console|
| (hx) 11:19 PM CEST - Jun,08 2026 |
Xbox Chief Strategy Officer Matthew Ball revealed that Game Pass lost 'millions' of subscribers following the October 2025 price increase.
The Ultimate tier was reduced to $23 per month (down from $30), though it remains higher than the previous $20 rate.
Ball said Microsoft is committed to delivering a “reliable pipeline” of first-party exclusives moving forward.
New Call of Duty titles will no longer launch day-one on the service, a change Ball claims is resonating better with players.
Xbox remains fully committed to hardware, with strong demand for its next-generation console despite manufacturing challenges.
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