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 Gameguru Mania News - Jan,23 2014 -  
EA Paying for YouTube Love - briefly
(hx) 12:40 AM CET - Jan,23 2014 - Post a comment / read (5)
A post on NeoGAF shows documents suggesting EA ran its own program to pay for YouTube videos promoting their games, similar to allegations that Microsoft was paying for positive Xbox One videos on YouTube. The instructions allegedly from EA on this seem self-conscious about the implications, promising a $10.00 CPM (per thousand views), but warning not to post any details about the incentive online).
Microsoft may have secretly paid YouTube video creators to promote the Xbox One, but it's not the only game company with a hand in the cookie jar. Video game publisher Electronic Arts has an entire program which pays YouTube fans to promote games like Battlefield 4 and Need for Speed: Rivals.

It's called Ronku, and If a report at NeoGAF is accurate, the company pays gamers quite a bit: $10 for every 1,000 views, or roughly $200,000 for an entire 20,000,000-view Battlefield 4 promotional campaign. In order to qualify for some of that money, YouTube video creators apparently have to follow specific instructions about how to promote the game.
last 10 comments:
Majnun(01:04 AM CET - Jan,23 2014 )
Pathetic but not even a tiny bit surprising.

Anybody shocked by this is kinda just not paying attention.

Larger companies/major products have been doing this since near the beginning of the internet. Paid shills on relevant forums pretending to be random people who just LOVE their product/game/political idea/etc. Paid positive and/or negative reviews on major review sites like amazon.

That shit's been going on for many years. It should be illegal but it'd be impossible to do.

And besides most people are friggin morons and don't even know or care.

heretic(06:56 AM CET - Jan,23 2014 )
Recently somebody asked me to write a possive review of his book on Amazon. Hell why I should write review of book I've never read...no way :(

Csimbi(07:53 PM CET - Jan,23 2014 )
Meh. How do you think your search results are ranked?
That's how they make money. Get used to it.
I would not pay for someone viewing videos on YouTube - I guess they have far too much money to burn.

djnforce9(08:35 PM CET - Jan,23 2014 )
Csimbi> I would not pay for someone viewing videos on YouTube - I guess they have far too much money to burn.

It's more about finding someone who has an established reputation on Youtube and getting them to promote the product for money. Because so many follow this persona and likely respect their opinion coupled with the fact that there is a paid advertisement involved which cannot be disclosed, many viewers may go and buy the product (or at least that is what EA is hoping for) only with a risk of being severely disappointed depending on the product.

Csimbi(08:57 PM CET - Jan,23 2014 )
Which will result in loss of reputation...

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