CD Projekt will never use DRM again, said joint CEO Marcin Iwinski at a talk at GDC. Speaking to a rather thinned crowd, presumably dented by the post awards celebrations of the night before, Iwinski was explaining CDP's philosophy for success with a PC exclusive game. And one element of that was to completely abandon DRM, since "It doesn't work at all." The talk also revealed how The Witcher 2 had sold over a million units, mostly in retail, but only 75,000 of them in the UK.

Beginning with quite the bias, Iwinkski explains that he doesn't know how to help sell a shitty game. The Witcher 2 impressive sales suggest he's in the right place. It's interesting to see the spread of the game's sales. The biggest market was the US, where it shifted 269,700 units, followed by Russia at 234,215, Poland with 185,123 and Germany, Switzerland and Austria picking up 130,053. In the UK it only sold 74,225. But why did a hardcore RPG from a small developer pick up such big numbers?

The mistakes so many developers make, he argues, is that they fail to say who their game is for. And a big part of that is making sure gamers find out it exists in the first place. To do this, Iwinski strongly argues that developers need to be actively communicating with gamers, appointing one person on your team to be responsible for PR and marketing. Even if it's just Twitter and Facebook, someone needs to be focused on it,