"We're trying to convince them there is nothing to be afraid of," he said. "DRM-free, that is something they are really scared of, but on the other hand we can say 'all of those games are available pirated widely so it's better to sell them for small money than make the customer's life difficult and get some more revenues'."

Kicinski's comments come as EA suffers from a backlash over the restrictive DRM system implemented in Spore, which despite measures still suffered from high rates of piracy.  "We're gamers and we are using all these digital distribution platforms," commented Kicinski. "I had Steam but I had the problem that my internet provider could not work with it so I couldn't use the games I bought. I think that if somebody is paying for the game then they deserve own it, not with a certain list of conditions and sometimes the list of conditions can be long."

The boss of The Witcher developer went on to explain that many companies were dropping DRM due to the complications it causes the end users.  "It's the same with buying music online with DRM, Amazon has decided not to provide it with DRM, iTunes is doing this iTunes plus." He added: "DRM makes customer's lives too complicated, and this is usually because of some corporate ideas, policies and trying to be smart, too smart, in how to get customers and how to keep them and no let them go somewhere else. We are believers in the free market and bringing freedom to customers."