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 Gameguru Mania News - Sep,23 2019 -  
Billion Dollar Borderlands 3 - briefly
(hx) 06:37 PM CEST - Sep,23 2019 - Post a comment / read (11)
2K Games sent out a press release announcing that Borderlands 3 has sold more than five million units in the five days after the September 13th launch of the first-person shlooter, becoming the publisher's second billion dollar franchise.
Today, 2K announced that Borderlands® 3, the latest entry to the renowned shooter-looter franchise, has unleashed further mayhem by achieving multiple record-setting milestones for both the series and label following its worldwide release on Friday, September 13. Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone.

Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70 percent of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Initial sales of Borderlands 3 have exceeded the label’s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.

Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.

“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K,” said David Ismailer, President of 2K. “We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”
last 10 comments:
Csimbi(08:09 AM CEST - Sep,24 2019 )
How do you get to a billion from selling 5 million copies?
That would come to 200/copy.

tub0rg69(03:04 PM CEST - Sep,24 2019 )
Because the game sold well retailers ordered more stock. As soon as the stock is odered it gets booked as income... net booking...

that does not mean that the money was payed or that the order will be fullfilled.

Broken down they claimed that they have orders for Boderlands 3 summing up to a billion.

gx-x(03:08 PM CEST - Sep,24 2019 )
more stock of what? It's digital distro. I can't even buy it in my country for whatever reason. Actually, I can, for consoles only.
Also, the whole thing is over-hyped. Borderlands 2 key was on boxes of various GPUs because, well, a dollar is more than no-dollar.

tub0rg69(11:34 PM CEST - Sep,24 2019 )
You do realize that they also sell physical copies right?
around 1.5 million in 5 days right?

And that all retailers that are not epic or take 2 who sell Digital must order the keys first? or buy retail copiers in a cheap country and sell digital to a rich country.

heck epic store probably has to order the digital keys first.

gx-x(11:44 PM CEST - Sep,24 2019 )
there are no physical copies of borderland 3, I checked before i wrote my previous comment. I was 99% sure there are no physical copies even before I checked but unlike you, I checked just in case.
It's all digital keys.

But to the point of $1 billion + it's probably based on sales projection model based on sales so far.

tub0rg69(03:22 AM CEST - Sep,25 2019 )
dude did you even read the press release? they said themself 70% were digital.
what did you think the other 30% were? Aetheral?
but as proof

It does not matter if there is a dvd in the box or just a cdkey, the boxes need to be odered, produced and shipped to the retailer.

gx-x(03:27 AM CEST - Sep,25 2019 )
sooo inside the box is what? paper with the code? That's digital to me so we just have a misunderstanding here.

tub0rg69(03:34 AM CEST - Sep,25 2019 )
yes of course and these sales are not counted as digital because the retailer takes a cut and you must produce the physical box, wich costs them money of course, besides the time it takes for shipping to the retailer and then to the costumer.

on top of that big players like amazon might not even pay until they actually sold the stock. so the ordered copies they added to the "net" may never turn into money.

Csimbi(08:39 AM CEST - Sep,25 2019 )
You're still talking number of copies, and we know it's 5 million total.
How do you get to a billion from there?

tub0rg69(01:45 PM CEST - Sep,25 2019 )
net booking is not only what has been sold but includes what has been ordered.

even if it in not produced yet and will take months to fill the order, or may never get paid for because retailers do not all pay for stock just for sold items.

so were not talking 5 million. 5 million are throu sales, costumers that have the game.

in booking they count everything that has been ordered even if it never gets sold.

Csimbi(02:57 PM CEST - Sep,25 2019 )
So, both claims are false (5 millions sold and made 1 billion).
Who feels like sueing them over releasing false news?

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