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EA Paying for YouTube Love [36529]

 
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ggrobot
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PostPosted: Thu Jan 23, 2014 12:40 am    Post subject: EA Paying for YouTube Love [36529] Reply with quote

A post on NeoGAF shows documents suggesting EA ran its own program to pay for YouTube videos promoting their games, similar to allegations that Microsoft was paying for positive Xbox One videos on YouTube. The instructions allegedly from EA on this seem self-conscious about the implications, promising a $10.00 CPM (per

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Source: GGMania headlines
GGMania.com - Daily Gaming and Tech news
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Majnun
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PostPosted: Thu Jan 23, 2014 1:04 am    Post subject: Reply with quote

Pathetic but not even a tiny bit surprising.

Anybody shocked by this is kinda just not paying attention.

Larger companies/major products have been doing this since near the beginning of the internet. Paid shills on relevant forums pretending to be random people who just LOVE their product/game/political idea/etc. Paid positive and/or negative reviews on major review sites like amazon.

That shit's been going on for many years. It should be illegal but it'd be impossible to do.

And besides most people are friggin morons and don't even know or care.
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heretic
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PostPosted: Thu Jan 23, 2014 6:56 am    Post subject: Reply with quote

Recently somebody asked me to write a possive review of his book on Amazon. Hell why I should write review of book I've never read...no way Sad
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Csimbi
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PostPosted: Thu Jan 23, 2014 7:53 pm    Post subject: Reply with quote

Meh. How do you think your search results are ranked?
That's how they make money. Get used to it.
I would not pay for someone viewing videos on YouTube - I guess they have far too much money to burn.
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djnforce9
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PostPosted: Thu Jan 23, 2014 8:35 pm    Post subject: Reply with quote

Csimbi wrote:
I would not pay for someone viewing videos on YouTube - I guess they have far too much money to burn.


It's more about finding someone who has an established reputation on Youtube and getting them to promote the product for money. Because so many follow this persona and likely respect their opinion coupled with the fact that there is a paid advertisement involved which cannot be disclosed, many viewers may go and buy the product (or at least that is what EA is hoping for) only with a risk of being severely disappointed depending on the product.
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Csimbi
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PostPosted: Thu Jan 23, 2014 8:57 pm    Post subject: Reply with quote

Which will result in loss of reputation...
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