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 Pachter: Call of Duty is a Failure - briefly
(hx) 09:34 AM EST - Dec,07 2012
Research analyst Michael Pachter believes the Call of Duty franchise is a failure and that online play shouldn't be free.
Pachter also presented an interesting view of Activision's iconic console franchise. "Call of Duty, I'm calling it a failure," said Pachter; a surprising statement about a game which generated $500 million on its first day at retail and over $1 billion in just 15 days. "I know the game sells billions of dollars. Activision did a bad thing with Call of Duty from a profit perspective. They trained gamers that you can buy a game and play it all year, ten hours a week, forever, and you never have to pay again. You just wait for the next Call of Duty. I promise you there are plenty of people, numbering in the millions, who play one game, which is Call of Duty, and they never stop. That's just like the people who play World of Warcraft and never stop, yet the World of Warcraft guys are paying $180 a year, and the Call of Duty guys are paying $60. So who's got a better model? This multiplayer thing being free was a mistake. I don't think anybody ever envisioned it would be this big. It's a mistake because it keeps those people from buying and playing other games."

Activision has already tried to generate recurring revenue for the franchise with Call of Duty Elite, but after running it that way for several months, the company decided to make it free for all Call of Duty players, and return to selling the DLC separately rather than providing it as part of the subscription. That doesn't mean that Activision is done with the idea of recurring revenue for console games, though, according to Pachter. "Prediction: The next Bungie game will be single-player only; the multiplayer aspect of that game will be subscription only," Pachter asserted. "Activision's going to try it, because they're greedy pigs, and they're bold."

last 10 comments:
Tom(01:03 PM EST - Dec,07 2012 )
Where do these fucking douche bags come from? Holy F, this guy is the stupid. I read this trash and I'm just overwhelmed with the feeling I need to punch him in the face.

heretic(01:15 PM EST - Dec,07 2012 )
Oh Michael Patcher, will you ever be right? :roll:

Csimbi(03:25 PM EST - Dec,07 2012 )
These are the guys that screw with the stock exchange, so no surprise here:
Csimbi: Michael Pachter is a failure

Genoism(03:58 PM EST - Dec,07 2012 )
Michael Pachter is a failure.

It's obvious we don't even need to explain why. Just another moron out there who is screaming at the top of his lungs to get the attention he needs.

And I don't even play call of duty, but any business that makes that much revenue in one day..well...there's michael pachter and there's reality.

gx-x(10:19 AM EST - Dec,08 2012 )
Research analyst profession is a failure. University that gives out diplomas to it's graduates should charge them for every research analysis they do after they graduate.

Csimbi(06:11 PM EST - Dec,08 2012 )
... and the more the research is off, the more they should pay, multiplied by the size of the population they lied to.

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