The Need for Speed World team is pleased to announce we are removing the Level 10 cap starting today and making the game completely Free to Play. We've listened to the comments from our community and we've decided to make a change. Previously, gamers who didn't buy the Starter Pack were unable to progress past Level 10. Beginning today, anyone will be able to race all the way through to Level 50 and will have full access to the entire World, all Events and Game Modes, both present and future.

In the next weeks and months we have some great new features coming including new cars, deep performance customization, a new world region and a co-op pursuit mode. With such cool content we wanted to make sure everyone has the chance to experience the complete game from Level 1 to Level 50.

Our VIP gamers who bought the Starter Pack before today (Sept 8th) will soon be receiving a little present from us in the form of three free 7-day car rental vouchers for the BMW M3 GTR, the Lamborghini Gallardo LP560-4 and the Audi R8 4.2 FSI Quattro. We wanted a way to say "Thank you" to our most ardent fans and cool, fast cars seemed to be the best way. We'll be emailing codes to all the qualified gamers shortly. Thank you again for all your support and passion.